Week 9 - Corporate Strategy

Assalamualaikum.

 

I apologise for being late in updating this blog. It was supposed to be updated last week.  I was absent for the lecture class last week, because of some emergency problem. But i know my responsibilities as student to recover and study the topic by myself, therefore, from what i have read about last week lecture on Corporete Strategy,  i found that how a company to succeed better in their business. The goal  is to achieve synergy.  Entry into a new business can take any three forms: acquisition, internal startup or joint venture.  Apart from that, there are two fundamental approaches to diversification-into related businesses and into unrelated businesses.

In addition to that, i read about how to analyse how good a company's diversification strategy. There are six steps to analyse this. Firstly, evaluate the long term attractiveness of the industries into which the firm has diversified. Secondly, evaluate the relative competitive strength of each of the company's business units. Thirdly, check for cross-business strategic fit. Fourthly, check whether the firm's resources fit the resource requirements of its present business lineup. Fifth is ranking the performance prospects of the businesses from best to worst, and determine what the corporate parent's priority should be in allocating resources to its various businesses. Last but not least, crafting new strategic moves to improve overall corporate performance. 

During the tutorial lesson, we discussed about the Piping hotdogs case. We focused franchising and doing business internationally. Mdm Huda teach us how to implement Poter's Diamond of National Competitive Advantage  for this case.  As usual, we shares our ideas in the discussion. Mdm Huda also shared her knowledge and  experience, business strategy and so on.
 
All in all, we had a good discussion in the class..

Thats all, thank you