Assalamualaikum..
Its already 7th week of
lecture. For this week, I have learnt about Stategies For Competing in International Markets ,Alhamdulillah. I really enjoyed this lecture, and this subject as well.
As the class started, Miss Ummi explained to all of us about the primary reason companies choose to compete in international markets. One of the reason is to gain access to new customer. If we decide to compete internationally, the company can find and get new customer from any other country around the world. The other reason is to achieve lower costs through economic scale, experience and increased purchasing power, to further exploit its core competencies, to gain access to resources and capabilities located in foreign market and to spread its business risks across a wider market base.
As the class started, Miss Ummi explained to all of us about the primary reason companies choose to compete in international markets. One of the reason is to gain access to new customer. If we decide to compete internationally, the company can find and get new customer from any other country around the world. The other reason is to achieve lower costs through economic scale, experience and increased purchasing power, to further exploit its core competencies, to gain access to resources and capabilities located in foreign market and to spread its business risks across a wider market base.
Besides that, this chapter also
focuses on strategy option for expanding beyond domestic boundaries and
competing in the markets of either a few or a great many countries. In the
process of exploring these options, miss Ummi introduced and briefly explained
about such concepts as multidomestic, transnational, and global strategies, the
porter diamond of national competitive advantage and profit sanctuaries.
Mastering in this topic is very
important because we need to develop several strategies depends on market.
Different market need different strategies. The example of multi nasional
market such as , Petronas and Air Asia.
Then, for tutorial class with
madam Huda on Wednesday morning, madam huda decided to continue discuss about
the previous case, even that Miss Ummi already uploaded the new case study in
GOALS, because we haven’t finished the previous case. During the class, we asked by Madam to give
idea about the SWOT and TOWS analysis for that case study. We were enjoy
participate in completing the task and contribute the ideas in front of class, The
class become interesting and enjoyable. Alhamdulillah.
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| our hillorius TOWS analysis =) |
that's All, Thank you =)
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