Week 4 - Evaluating a company's resources, capabilities, and competitiveness

Assalamualaikum, 

  Alhamdulillah, i have a chance to continue writing in this blog, as usual, i will share with all of you abaout what i have learnt in 4^th lecture for this subject. This week, Miss Ummi explained about Evaluating a company’s resources, capabilities, and competitiveness. I got many information and knowledge from her lecture this week.

     For this topic,  miss Ummi explained about the techniques for evaluating a company’s internal situation, including its collection of resources and capabilities and the activities its perform along its value  chain. Internal analysis enables managers to determine whether their strategy has appealing prospect for giving the company a significant competitive edge over rival firms.  From my understanding by miss ummi explanation, the company should examine their competitive approach and also their rivals. Apart from that, they can build their own strategy to compete with their rivals and can improve market position.

Moreover, in this chapter, I also learnt about how to access the company’s strengths and weaknesses in light of market opportunities and internal factor. I had learnt about SWOT analysis before, but not SWOT analysis. So, today I have learnt something new. Besides, we also can use SWOT analysis for ourselves so that we can know our strength, weakness, opportunity and also threats in our life.  Apart from that, miss Ummi also explained about how company’s value chain activities can affect the company’s cost structure and customer proposition.

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In tutorial class, we have asked by Madam Huda to make a presentation about our own restaurant. So, our group decided to open a seafood restaurant. Our restaurant is located at Avenue, Giant, Nilai. From the presentation, we learn about how to manage our own restaurant and also as a manager we should develop a good strategic, and know our rivals. Besides that, we also should know how to manage resources and capabilities to make sure that we can compete with our rivals. We gain new knowledges, opinion and advise from madam Huda. I very impressed by madam Huda’s experiences and knowledge. InsyaAllah I will grab this opportunities to dig knowledge as much as i can.


That’s all for entry this week. thank you =)